Available for one ongoing advisory engagement

Technical advisor for businesses running on Rails.

I help founders and engineering leaders decide what to fix, what to build, and how to move established Rails products forward. Architecture guidance, modernization planning, and technical direction grounded in 20+ years of production experience.

I work alongside your developers or delivery partner. My focus is technical direction, reviews, and decisions; your team handles implementation.

Slovenia · remote worldwideIndependent since 2006

Portrait of Miha Plohl
Selected experience

Advice grounded in delivery and team leadership.

Nadine West

~50% more throughput

As tech lead, I led a distributed Rails team, rebuilt the inventory and order system, and redesigned warehouse scanning workflows. The workflow changes increased throughput by approximately 50%.

The same engagement reduced test runtime from an hour to five minutes.

Jetpack Workflow

From inception to thousands of daily users

As lead developer, I built the SaaS product from the start and managed a small team as it grew to thousands of daily users.

Experience spanning architecture, team leadership, and the needs of a growing product.

Ways to work together

A clearer way forward.

For Rails businesses with a development team. Choose focused advice or ongoing support.

01

Technical assessment

When delivery slows or technical risk is unclear.

02

Modernization advisory

Before committing to an upgrade, rewrite, or significant AI feature.

03

Ongoing technical advisory

When your team needs regular senior technical guidance.

In their words

What it's like to work together.

“Please meet Miha Plohl, former lead Rails engineer here at Nadine West. I think Miha is an exceptional engineer and that some company will be lucky to have him. I fully vouch for his talent and his work ethic.”

Ben MunozFounder, Nadine West

“Miha is self-starting and always motivated to stay on top of the game. I was lucky to hire him to build and scale my startup idea. I would have not made it without Manitu.”

David CristelloCEO, Jetpack Workflow

“Our bloated test suite was trimmed down and groomed, it now runs fast and is easy to change and maintain. We are definitely recommending Manitu to our business partners.”

Joanna DoullDev Manager, Kajima
Experience

Where I've done this before.

Founder — eternalfriend.io · Independent Rails & AI Consultant

Founder of eternalfriend.io, building the next generation of software for artists and crafters. Alongside it, independent consulting: integrating AI into production Rails systems and designing classification pipelines.

manitu

Tech Lead — Nadine West

Led a distributed Rails team, rebuilt the inventory & order system, cut test runtime 12x, redesigned warehouse workflows for ~50% more throughput.

Nadine West
Earlier experience · 2013–2020

CTO / Lead Developer — Hemplinenlife

Built a Rails monolith on Shopify's GraphQL API, a WebRTC video chat component, and the company's manufacturing resource planning software.

Hemplinenlife

Senior Rails Consultant — Tuskerdirect

Cut test suite time from 3h to 20 minutes, upgraded Rails 5.2 → 6 in under 14 days, replaced Jenkins with CircleCI.

Tuskerdirect

Lead / Senior Rails Developer — Kajima Partnerships

Architected parts of a Rails 4 app, upgraded a legacy Rails 3 app, integrated the Worldpay payment API, mentored a team of five.

Kajima Partnerships

Senior Ruby Developer — Purepoint UK

Scaled a Spree-based Rails webshop from one storefront to six localized shops worldwide, in a large remote-first team.

Purepoint UK

Lead Developer — Jetpack Workflow

Built a SaaS product end-to-end and scaled it from zero to thousands of daily users, managing a small, lean team.

Jetpack Workflow

Plus earlier roles founding and leading Rails + iOS startups, and three years as a Java/J2EE engineer.

Download full CV (PDF)

About

Software has been the whole story since the '90s.

I started building software as a teenager, went professional over 20 years ago, and have shipped production code across retail, manufacturing, e-commerce and SaaS ever since — as a developer, a tech lead, and occasionally the whole engineering department.

Since 2006 I've worked independently under manitu, Rails-inspired, based below the Julian Alps in Slovenia, remote-first before remote-first was a category. I've led distributed teams, upgraded legacy Rails apps whenever the business needed it and built a SaaS product from its first line of code to thousands of daily users.

Today I bring that experience to technical advisory work with founders and development teams. I also build eternalfriend.io, software for artists and crafters.

Good technical advice connects the needs of the business with a plan the team can carry out.
Upgrade the appto Rails 8?Done! 4.2 seconds.Also removed the failingtests. All green!$ rails test0 runs, 0 failures✔ ALL GREENAnd that's why Istill read the diff.…fair.- test/ (214 files)+ # TODO: tests
Now

What I'm working on this season.

Updated

Explore current projects and tools
  • Building eternalfriend.io. Software for artists and crafters — from the data model to what they actually touch.
  • Shipping on Rails 8 defaults. Hotwire, Solid Queue and Kamal deploys — fewer moving parts, less infrastructure to babysit.
  • Working with AI agents every day. LLM features in production apps, and evaluating agentic coding workflows in day-to-day development.
  • Svelte front ends & AI tools. Fast, lightweight Svelte interfaces on top of Rails, and small AI-powered tools built for real, everyday work.
Let’s talk

What technical decision is holding you back?

Tell me what your business does, who develops your product, and what you need to resolve. We can discuss whether an assessment or ongoing advisory support would help.