+50%
More warehouse throughput.
A rebuilt inventory and order system. Redesigned scanning workflows. A distributed Rails team moving together.
Test runtime60 min → 5 min
INDEPENDENT THINKING. PRODUCTION EXPERIENCE.
Complex systems.
Clearer decisions.
I’m Miha Plohl. I help founders and engineering leaders figure out what to fix, what to build, and how to move their Rails product forward.
↘TECHNICAL ADVISORY / RAILS / AISCROLL TO EXPLORE ↓
01 / PROOF IN PRODUCTION
Advice with
its sleeves rolled up.
20+ years of shipping software, leading teams, and making the decisions that come with both.
0 → 1,000s
From an idea to daily use.
Built the SaaS product from the first line of code, and led a small team as it grew to thousands of daily users.
From inceptionThrough growth ↗
“I was lucky to hire him to build and scale my startup idea. I would have not made it without Manitu.”DAVID CRISTELLO CEO, Jetpack Workflow
02 / FIND YOUR NEXT STEP
What’s on
your mind?
A focused second opinion or a regular seat at the table. Start with the decision you need to make.
Understand the friction.
Know what comes next.
We review your system or plans, architecture, and delivery process, with conversations that connect the technical details to your business.
YOU LEAVE WITH
A written assessment of the main risks, priorities, and recommended next steps.
Make the change.
Keep your bearings.
An upgrade, a rewrite, or a significant AI feature? We weigh the options and tradeoffs, agree a practical sequence, and review the key decisions.
YOU LEAVE WITH
A modernization plan and agreed review checkpoints for implementation.
A clearer perspective.
On a regular basis.
Architecture and roadmap reviews, mentoring, hiring input, and scheduled decision meetings with founders or engineering leaders.
YOU LEAVE WITH
A regular advisory cadence with written decisions, priorities, and follow-up actions.
First, a conversation. Then a paid engagement with a defined scope, deliverables, fee, and timeline. I work directly with you, your developers, or your delivery partner.
MIHA PLOHL / DEVELOPER, ADVISOR, MAKER03 / THE PERSON BEHIND THE ADVICE
Software since the ’90s.
Still curious.
I started as a teenager. Since then, I’ve worked across retail, manufacturing, e-commerce and SaaS — as a developer, a tech lead, and occasionally the whole engineering department.
Today I advise Rails businesses and build eternalfriend.io ↗, software for artists and crafters. Away from software, I work with stone, wood, and the sharp edge of a good tool.
A few more chapters +
- 2020 / HemplinenlifeRails, Shopify GraphQL, WebRTC and manufacturing planning.
- 2019–2020 / TuskerdirectTest suite: 3 hours to 20 minutes. Rails 5.2 to 6 in under 14 days.
- 2018–2019 / KajimaLegacy modernization, payments, and mentoring a team of five.
- 2016–2018 / Purepoint UKOne Spree storefront to six localized shops worldwide.
04 / AN OPEN NOTEBOOK
Currently
in the workshop.
Building, testing, and occasionally asking questions that turn into experiments.
FIELD NOTE / 29 OCTOBER 2026human readable
human readable
websites are dead.
I asked AI to finish an article. It invented LMML. Then we put it in a comic. Recursively.
Read the story ↗ON THE BENCH / SEPTEMBER 2026Fewer moving parts.
Fewer moving parts.
More useful software.
Rails 8, Hotwire, Solid Queue and Kamal. Svelte interfaces. AI agents in everyday work, and LLM features in production.
05 / TUDI Z ROKAMI
Občutek za material.
Veselje do izdelave.
Izdelava spletnih strani, kamnite in lesene skulpture po naročilu ter natančno brušenje orodja na Tormek T-8.
SHAMIR / STONE SCULPTURE ↗ AVAILABLE FOR ONE ONGOING ADVISORY ENGAGEMENT
What decision
is holding you back?
Tell me about your business, your product or idea, and the decision you’re facing. I’ll reply personally by email.
Start a conversation ↗